sdpwr / Global advertising
Bring strategy, creative, budgets and conversion measurement together across Google, Meta, TikTok, Microsoft and Amazon. Coordinate global advertising with your business goals.
Google, Meta, TikTok, Microsoft and Amazon, with channel selection subject to business fit, account eligibility and available placements.
A channel plan, campaign structure, creative test plan, measurement checks and decision-focused performance reporting.
Service fees, media spend and production costs are agreed separately. Platform approval and advertising returns cannot be guaranteed.
Platform plans reflect customer intent, creative requirements, product eligibility and the evidence available to measure outcomes.
Plan search campaigns around intent, query coverage, exclusions and landing-page relevance. For eligible commerce campaigns, review product feeds and catalog quality. Evaluate video or other placements separately against their audience role and measurement needs.
Structure prospecting and retargeting with appropriate exclusions. Test creative concepts, formats and offers suited to each platform, including Facebook and Instagram placements where eligible. Review audience overlap, frequency and fatigue before scaling a promising result.
Review listing quality, stock, pricing and product eligibility before planning marketplace campaigns. Organize product and keyword targeting, review search terms and placements, and interpret advertising results alongside margin and wider marketplace sales.
Campaign readiness depends on a coherent offer and reliable operating inputs as well as account setup.
Review target markets, margins, customer value, conversion history and operational capacity. Define channel roles, initial budget ranges, test priorities and stop or review conditions, with media spend approved by the account owner.
Prepare briefs connecting audience needs to product evidence, offers and landing pages. Define test variables and review product claims, language, usage rights and destination consistency. Asset production and local-language review are included only when agreed.
Define conversion events and check consent settings, event completeness, duplicate handling and catalog consistency. Compare test events with business records, document attribution differences and obtain appropriate account access through platform authorization.
The operating plan defines who can approve spend, how decisions are recorded and what happens when delivery is interrupted.
Review spend, conversion quality, query or placement relevance and creative performance. Recommend or apply changes within agreed authority, keeping a change record and escalating spend or strategy decisions outside approved limits.
Review account and asset requirements for the selected platforms. Route disapprovals, access failures, feed errors or unexpected spend to the responsible owner, with pause or correction steps. Platform review and final eligibility remain the platform's decisions.
Before launch, verify approved budgets, targeting, assets, destinations and test conversions. During delivery, report results against agreed commercial measures, distinguish platform attribution from business totals and document what the evidence supports changing next.
Agree on the business scope, then build, validate, and improve in stages.
Assess the offer, markets, unit economics, account eligibility and existing data. Identify tracking gaps and operational constraints before selecting channels.
Agree campaign structures, creative tests, budgets and conversion definitions. Check permissions, destinations and test events, then obtain the named owner's approval.
Launch within the approved plan, check delivery and spend, and resolve exceptions. Review sufficient evidence before making broader budget or channel changes.
Explain results, attribution limits and commercial implications. Agree the next tests, creative changes and budget decisions with the account owner.
No. Platform coverage gives you options, not a requirement to use every channel. Selection depends on your buyers, product eligibility, creative resources, margins and ability to measure outcomes. A focused initial test may be more useful than a broad launch.
We review commercial priorities alongside the account evidence. A weak product feed, incomplete conversion measurement or an unsuitable landing page may need attention before expanding spend. Test priorities and the evidence needed for a decision are agreed with the account owner.
No. Platforms decide account and asset eligibility, while outcomes also depend on demand, competition, products, pricing and the customer experience. We can agree execution standards, reporting and review criteria without promising approval, sales or returns.
The agreement separates management fees, media spend, creative production and any external service costs. Access should use platform roles and authorization, with the account owner retaining control. You should not send account passwords or access tokens by email.
Approved platform data connections can support reporting, pacing checks and alerts where available. Any automated campaign changes need separately agreed permissions, limits and review rules. Human review remains part of strategy, creative judgment and exception handling.
Connect a specific business problem with the right engineering, intelligence, and growth capabilities.
Connect commerce operations through controlled AI workflows with defined triggers, approvals, duplicate protection, exception handling and execution records.
Plan and build commerce websites, business workspaces and connected software with defined permissions, testable workflows and an agreed handover.
Explore illustrative solutions for market entry, fragmented operations and inconsistent product knowledge, with scoped deliverables and practical acceptance criteria.
Share the platforms in use, target markets and an anonymized performance summary. We can discuss the account review, campaign work and measurement scope appropriate to your business.